The Game is free and supported by advertising. Interstitial ads are shown between levels after level six, at most one every three levels and never immediately after a restart. Rewarded videos are shown only when you choose to watch one for a hint, an undo, extra coins or a daily bonus. There are no banner ads.
Ads are served through a mediation platform, Unity LevelPlay (ironSource) or AppLovin MAX, which requests ads from networks that may include Google AdMob, Meta Audience Network, Unity Ads and AppLovin. To serve and measure ads these partners receive:
- Your device's advertising identifier (Google Advertising ID on Android, IDFA on iOS if you allow tracking, otherwise none).
- IP address, device model, operating system, language, app identifier and version, and signals about the ad placement.
- Whether an ad was shown, clicked or a rewarded video completed.
Each advertising partner processes this data under its own privacy policy. On iOS the Game asks for permission through Apple's App Tracking Transparency prompt before any tracking identifier is used; declining still lets you play with non-personalised ads. In the European Economic Area, United Kingdom and Switzerland a consent dialog is shown before personalised ads are served, and you can change your choice at any time from the Game's settings.
Buying the remove-ads purchase stops interstitial ads permanently on that store account. Rewarded videos remain available as an optional choice.